Price endings and consumer segmentation
نویسندگان
چکیده
منابع مشابه
Of Price Endings with Scanner Data
Several consumer behavior theories have been offered to explain the preJXK)(jerance of prices that end in the digit 9. This study attempts to inca'porate these proposed behaviors into the implicit utility function of consun-. chace models, resulting i1 both a more accurate tool for managerial decision making end additional insights into how consumers actually behave toward price endings. An att...
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Empirical product prices often show certain price endings, i.e., values after the digit, more often than others. The question arises whether price endings non-linearly affect the purchase decisions of consumers and whether firms consider these reactions in pricing. This study is the first that provides a holistic market perspective of consumer demand and firms’ pricing to answer this question. ...
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This paper proposes a model in which identical sellers of a homogenous product compete in both prices and price frames (i.e., ways to present price information). We model price framing by assuming that firms’ frame choices affect the comparability of their price offers: consumers may fail to compare prices due to frame differentiation, and due to frame complexity. In the symmetric equilibrium t...
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A working paper in the IN SEAD Working Paper Series is intended as a means whereby a fac ulty researcher's thoughts and findings ma y be communicated to interested readers. The paper should be considered preliminary in nature and may require revision. Printed a t INSEAD, Fontainebleau, France. Kindly do not reproduce or circulate without permission. We study the effect of anticipated regret on ...
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ژورنال
عنوان ژورنال: Journal of Product & Brand Management
سال: 2007
ISSN: 1061-0421
DOI: 10.1108/10610420710751573